Indonesia Pharmacy in Web 2.0+

Posted: February 4, 2010 at 15:02:28 by Dani Iswara. Words count: 197.
Last updated: February 4, 2010 at 15:02:28.

Health 2.0+, Web 2.0+, or participatory Web will affect pharmacy world in general. Especially for educational purposes. User-generated content era growing faster and vary even more. How about pharmaceutical companies? Do they need to join in the Marketing 2.0+? For pharmacy related information in bahasa Indonesia, you may visit these helpful weblogs written by professional pharmacists:

• Portal Apoteker Indonesia by Mohamad Dani Pratomo.
• Apotek Dag Dig Dug by Fajar Ramadhitya Putera.

Since search engine results become more crowded and fulfill by questionable quality of information, authority sites should help. Please, remember to recheck your sources. Online pharmacy may also have a benefit in users setting. Not online transaction only, but more educational interaction also. Joining in social media? Are they (pharmacists and its companies) ready for that? What should they do to respond a negative branding like:

• Physicians-pharmacies relationship behind patient needs. Read on Doctor, do not blog about this in Dani Iswara .Net.
• Adverse drug reaction.
• Bad services of pharmacy outlet.
• Large complaint in search engine results.

They may consult to (social media) public relation and marketing experts to do some counter or educational information. Back to the code of ethics. You may promote yourself in an ethical way.

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Dani Iswara, mail me: [myfirstnamelastname]@gmail.com.